The world is ever changing
Humanity is evolving faster than ever before. Consumers grow more diverse and less stereotypical by the day. The way people do things today will be different tomorrow. So whilst we do think about what is, we think more about what will be.
We are socially conscious and committed to improving the human experience. We love innovation, learning and questioning the status quo.
We peel back the layers to uncover the jobs that people are trying to get done and expose how this drives their behaviours and their choices. We unleash our curiosity to figure out where they’re being underserved and how this creates opportunities to shape a new tomorrow.
We embrace diversity of thinking and unleash creativity to find new ways of creating and capturing value. In a world of increasing uncertainty, we understand that some of the most valuable learnings come from discovering things in unexpected places. We focus on building learning organisations that realise that change never stops.
Our clients are going to places that no one has ever been. They’re connecting with audiences that are more switched on, intuitive and free-thinking than ever before. We know this because we are part of it, tuned-in, fluid and always exploring.
Welcome to Orange Squid.