Developing products, services and value propositions which customers love involves following best-practice, customer-centric processes, but the processes need to be adaptable to the realities of organisational needs. If you have ever had to deal with:
- leaders who are already in love with ideas; or
- biases amongst stakeholders; or
- unrealistic timeframes; or
- balancing being innovative with delivering value from an ageing suite of products or services; the list goes on,
you are not alone!
If you are responsible for the success of your organisation’s products, you probably already know that developing new products (and enhancing existing ones) in a way which maximizes success, is all about following best-practice, customer-centric processes. In a perfect world, you’d follow the processes perfectly: high quality exploratory multi-layered research before any ideas are developed; test & learn processes implemented which embrace ‘failure’; etc. However, we certainly don’t live in a perfect world!
At Orange Squid, we work in the REAL world. We know best practice – we are specialists! But we also understand the challenges of balancing multiple, sometimes conflicting objectives! One of our founding partners was awarded a distinction from Oxford University for his thesis on commercializing radical new products and services in complex, established organisations; the other founding partner wrote her thesis on decision rules in groups and product development teams (she’s an organisational psychologist). Our team’s academic backgrounds mean that we understand what needs to be done; our team’s wealth of real life experience means we also understand how to do it – in the REAL world.
If you would like to have a chat with one of our down-to-earth product development experts, we would love to hear from you (and we’ll happily also send you a great little overview of some key product development ‘rules’ which our clients love! Contact Mark, Astrid or Chris directly or just email email@example.com.