Drive real impact by rethinking how you develop products and services. At Orange Squid, we help you uncover strategic opportunities that set your business apart and excite your customers. From design to development to launch, we guide you through a proven, customer-centric process to create innovative solutions that don’t just meet needs—they exceed them.
How do we build your next game-changer?
Product innovation keeps your organisation relevant to your customers, helping you stay ahead of the curve. By unlocking new market opportunities, it sets the stage for sustainable success in an ever-evolving landscape.
We can provide you with high-level advice, or we can get hands-on throughout the process. Just let us know what works best for you.
A typical process follows these 6 steps:
Clearly articulate the scope and specific objective(s) for your project
Uncover and articulate the causal drivers (functional, social and emotional) of customers’ choices and behaviour
Prioritise and articulate the most valuable opportunities
Develop creative value propositions which meet the opportunities perfectly
Conduct a best-practice prioritisation process
De-risk implementation by ensuring you don’t need to make big bests, thanks to the application of Lean Start-Up methodology.
Turn your bold ideas into reality. Get in touch to find out how.
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