One of the most impactful ways to drive organisational success is to adopt a fresh, innovative approach towards developing new products and services. Our product innovation consultancy service takes you from design to development to launch. We strategically uncover ways for your organisation to cut through the market and meet the needs of your customers through new, exciting advancements. We facilitate a robust development process, using a best-practice, customer-centric approach to develop (and commercialise) highly innovative products and services your customers will love.
How do we build your next game-changer?
Product innovation puts (and keeps) your company on the map to ensure you never grow old in the eyes of your customers. Our product strategy consultants can help to open up new market opportunities for your organisation, for long-term success in a rapidly changing business landscape.
We can get hands-on throughout the process, put our focus on just some specific steps, or adopt a pure high-level facilitation approach. However product consulting would work best for you, the process typically follows 6 steps:
Clearly articulate the scope and specific objective(s) for your project
Uncover and articulate the causal drivers (functional, social and emotional) of customers’ choices and behaviour
Prioritise and articulate the most valuable opportunities
Develop creative value propositions which meet the opportunities perfectly
Conduct a best-practice prioritisation process
De-risk implementation by ensuring you don’t need to make big bests, thanks to the application of Lean Start-Up methodology.
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