Human-centred design (HCD) is a popular approach to problem solving which seeks to develop solutions by focusing on the human perspective throughout each step in the process. With competition increasing in virtually every industry and marketplace, organisations increasingly see putting customers at the centre of everything they do as an important piece of the competitive advantage puzzle. HCD is a methodology which can deliver on this through improving organisational processes and shifting the mindsets of employees.
Taking a customer-centric approach is arguably not just important; failing to do so will likely be fatal for organisations whose competitors consistently improve their propositions on dimensions which matter to customers.
Design thinking is a human-centred approach to innovation. The methodology uses specific tools that focus on the intersection of peoples’ needs, the potential of technology and resources, and business imperatives. Design thinking adds a layer of commercial feasibility to human-centred needs through the use of robust tools.
We typically bring HCD and Design thinking to our clients by utilising the toolkits and applying the methods on innovation projects or by providing training workshops which make the concepts tangible.
Our training workshops range from half day sessions up to multi-day bootcamps or can be part of a broader transformation program.
Sessions focus on the application of the methodologies in real world relevant scenarios. They are engaging, interactive and have immediate impact.
Our Product and UX team has recently gone through a complete program with Orange Squid. The program was incredibly insightful and extremely very well structured. Every one of our team members learned new techniques which has helped us not only as individuals, but also to be more collaborative and work better as a team. I can honestly say this was one of the best programs I have been part of in my professional life.
Mark was incredibly engaging, sharing many interesting stories and experiences to illustrate the best practice methods of uncovering customer-driven innovation opportunities. The feedback from the group was overwhelmingly positive, leaving them “feeling inspired and motivated.” The participants were left with a new outlook on how to apply innovation in the workplace. I would highly recommend Mark and the team at Orange Squid.
Melbourne Metro Tunnel Project