Developing products, services and value propositions which customers absolutely love involves following best-practice, customer-centric processes. We help our clients to thrive in rapidly changing, highly competitive environments with products which are developed and improved on dimensions which matter to customers and which drive unparalleled sales.
We also understand that often, our clients are working in environments in which:
If this is you, don’t worry. We’ve seen it all before and we know how to make processes adaptable to the realities of organisational needs.
At Orange Squid, we work in the REAL world. We know best practice – we are specialists! But we also understand the challenges of balancing multiple, sometimes conflicting objectives!
One of our founding partners was awarded a distinction from Oxford University for his thesis on commercializing radical new products and services in complex, established organisations; the other founding partner wrote her thesis on decision rules in groups and product development teams (she’s an organisational psychologist).
Our team’s academic backgrounds mean that we understand what needs to be done; our team’s wealth of real life experience means we also understand how to do it – in the REAL world.
The Orange Squid team brought some real intellectual rigour to the innovation process and challenged us to think differently about getting real customer insights. And most importantly they worked collaboratively with the team to up-skill them in best innovation practices and to think differently, whilst also making the whole process commercially rewarding and enjoyable.Lynda CavaleraRMIT University
Orange Squid provides a process which can empower people to generate fully formed ideas capable of solving material challenges within any organisation. With meticulous research and convergent/divergent lead thinking, the Orange Squid team can tap into a collective creative that breaks through group think and generates highly valuable outcomes.Will SmibertBP