If you are looking for strategy consultants who will take you through a convoluted, outdated process to help you develop a strategy which you’d expect to see in yesteryear, you have come to the WRONG place!
Modern strategy development doesn’t treat innovation as a ‘bolt-on’; innovation needs to be embedded into the strategy.
Hopelessly outdated strategy development processes typically result in strategies which:
Sound familiar? There really is a much better, more modern approach! The first step is recognising that strategy and innovation are inextricably linked!
Well, we are strategy specialists, no doubt about it. In fact Both Mark & Chris have extensive backgrounds in ‘traditional’ strategy and can often be found discussing Porter, Raynor, Mintzberg, Brandenburger & Nalebuff, Tushman & O’Reilly, the list goes on.
Yes, – they are really boring strategy nerds – but they do know what they are talking about! Mark is an Oxford Graduate (Strategy & Innovation) and also studied strategy at Harvard Business School before he started consulting on competitive strategy and Chris has worked in strategy on both the consulting and client sides of the equation (in large telcos and others, as well as being a Director at PwC).
But both Mark & Chris (along with most of the world’s leading experts in strategy) embrace the modern view that any strategy development process which is undertaken without a healthy dose of best-practice innovation injected into it, is doomed to result in the strategy becoming obsolete before it is even launched.
At Orange Squid, we work with you to help you develop a strategy which is embedded with innovation and which encompasses not only the strategic choices made and actions planned, but also the mechanisms which will ensure success – in the real world, with real people. We make strategy as relevant to the exec team as it is to employees in the grad program – and everyone in between. Astrid (Orange Squid Partner), our resident organisational psychologist plays a key role in strategy development activities and, as an organisational culture expert, ensures that the right drivers are in place and the blockers are removed.
Orange Squid worked with us under a tight timeframe to produce a very specific piece of work, designed to inform us on some longer term strategic setting. Notwithstanding their efficient and dynamic approach, Orange Squid’s real value was in guiding us through the various solutions to the problem we perceived we had. And it was this ‘perception’ of the problem where Mark and the team took things to another level. Working with Orange Squid on not only identifying the key issue, but being abundantly clear in your own mind of what you are truly looking to solve for is where these guys come into their own.Cameron DoigKinetic Superannuation
Working with a key superannuation client we found ourselves working closely with Orange Squid. Orange Squid was instrumental in driving change within the businesses, transitioning it from the old and inefficient ways of connecting with their client base, to think innovatively about how to drive behaviourally positive outcomes. Changing internal processes is often a difficult action to elicit, but dealing with Orange Squid make it engaging, with all participants eager to enter into the conversation of change. This resulted in the team being able to find the best ideas. Mark and Astrid work closely with not only their clients but also with their key stakeholders. I have not come across a more accountable group before whose only focus is to ensure they get the best results for their clients to ensure ROI for change is allocated in the most successful way.
Wendy FergieForethought Research